Friday, February 24, 2012

Old Navy

In Damien Cave's essay, " On Sale at Old Navy: Cool Clothes for Identical Zombies", I find it interesting how they use tactics to grab our attentions. Consumers are so blind they can't seethe fact that everything is a scam. It is as if they are a secret society that is overpowering our views of reality. I myself am an employee at Old Navy, and I never realized all these issues Cave is concerned with. I am an employee, but there is always an LOD. An LOD stands for Leader on Duty. The LOD tells me every fifteen minutes I should do a service blitz, and a service blitz is going around the whole store asking people if they want a mesh bag. A mesh bag is exaggerated bag , people usually think it's a bag to put babies in. After reading this essay, I felt guilty of passing out mesh bags, but what can I do? I answered that question myself, I just tell my LOD no one wanted one.